1. Food

Eva Longoria and the Heineken Endorsement

By July 17, 2009

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Iíve never really understood the celebrity endorsement. Who cares what some singer or movie star has to say about a new car? Iíd rather have my mechanic tell me about that.

But apparently there is a segment of the population that does care and that particular segment spends enough money that advertisers continue to throw cash at celebrities.

This brings us to Heinekenís endorsement by Eva Longoria. Wow. Does anyone really think that this will move lager? Iím not saying that Longoria isnít accomplished. To have become known as the narcissistic one among the cast of Desperate Housewives is quite the accomplishment unto itself. But what the hell does she know about beer?

I donít know, maybe Iím missing something here. Can someone explain to me why anyone would choose one beer over another because the likes of Eva Longoria said to do so?

Comments

August 5, 2009 at 10:53 am
(1) Andy Calimano says:

Thirteen of the countryís finest craft brewers will gather at the Matinecock Masonic Historical Society in Oyster Bay on August 22, 2009 from 1:00ó5:00pm to showcase their finest cask beer. Festival attendees will be able to try samples of the cask beer from the local, award winning breweries like Blue Point Brewing Company and Black Forest Brew Haus, plus breweries hailing from California, Pennsylvania, New York State, and Massachusetts. The event will be held at the Matinecock Masonic Historical Society located at 14 W. Main Street in Oyster Bay, NY. http://www.CraftBeerFestivals.com/Caskfest

Contact Andy Calimano andyc@starfishjunction.com

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