But apparently there is a segment of the population that does care and that particular segment spends enough money that advertisers continue to throw cash at celebrities.
This brings us to Heinekenís endorsement by Eva Longoria. Wow. Does anyone really think that this will move lager? Iím not saying that Longoria isnít accomplished. To have become known as the narcissistic one among the cast of Desperate Housewives is quite the accomplishment unto itself. But what the hell does she know about beer?
I donít know, maybe Iím missing something here. Can someone explain to me why anyone would choose one beer over another because the likes of Eva Longoria said to do so?