Fake Outrage over Jersey Beer

New Jersey is a state that happens between exits. Anytime I've spoken to someone from that state the conversation is filled with highway exit numbers. The entire geography of New Jersey seems to hinge on which exit a person takes to get to wherever she is headed.

So it just makes sense that New Jersey based brewer, Flying Fish Brewing Co., would name a line of specialty beers after the exits. It’s a creative and eye-catching concept. Good for Flying Fish.

But someone had to complain. Joe Orlando of the New Jersey Turnpike Authority and Mindy Lazar of the local Mothers Against Drunk Driving chapter have a problem. It seems that they think that their fellow citizens are stupid enough to believe that this is an endorsement of knocking back a few brewskies will roaring down the turnpike.

Stop complaining about creative names. Folks drinking this craft beer designed for flavor are not the ones causing the societal problems associated with drinking. The focus should be on cheap swill not high-end craft brewers if your goal is to reduce drinking and driving. When is the last time you complained about a fine wine with a quirky name?

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