In the latest stupid ruling the powers that be a beer label for Steven's Point Nude Beach Summer Wheat beer has been declared "detrimental to the health, safety, or welfare of the general public" by Michigan's Liquor Control Commission.
The label features a cheeky painting of a nude beach scene where all the naughty bits are covered up. It's no more revealing than a Frankie and Annette movie. Can someone explain to me how either the health, the safety or the welfare of the citizenry is threatened by this label? Or perhaps the kids over at MLCC just don't like the word nude appearing on the label for a beer bottle.
What really gets to me about this is that everything about the label is perfectly legal. Were that painting to appear in any other context nobody would notice. And far more revealing images appear regularly on TV, billboards, and magazine ads. It's a wonder that anyone has managed to survive in Michigan with so many threats to their health, safety and welfare appearing everywhere except on beer bottles.
The label features a cheeky painting of a nude beach scene where all the naughty bits are covered up. It's no more revealing than a Frankie and Annette movie. Can someone explain to me how either the health, the safety or the welfare of the citizenry is threatened by this label? Or perhaps the kids over at MLCC just don't like the word nude appearing on the label for a beer bottle.
What really gets to me about this is that everything about the label is perfectly legal. Were that painting to appear in any other context nobody would notice. And far more revealing images appear regularly on TV, billboards, and magazine ads. It's a wonder that anyone has managed to survive in Michigan with so many threats to their health, safety and welfare appearing everywhere except on beer bottles.
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Comments
Maybe Pittsburg Bwg. Co. should bring back Olde Frothingslosh and market it just in Michigan.
I do not think we need the gov deciding our beer labels, but I am disappointed that Stevens Point has to come up with a controversial label. I am a homebrewer and a lover of beer, but also a father with two young daughters who does not want to have to explain the label to his kids. If the beer is really that good, why do they have to come up with a name and label that may be controversial. If I was professional brewer, I would want my beer to sell on the taste and not the label. A lot of great beer is made and sold without risque labels, so I will just bring those into my house.