Some Cool Humility

A few days ago I laid into Coors for their Cold Activation Day. Sometimes the beer geek in me can be a little obsessive about what he considers to be good beer. While I maintain that beer that is drinkable only at near freezing temperatures is bad beer it turns out that the cold activation labels on Coors’s bottles target a temperature that is quite a bit warmer than that. According to my sources the mountains start changing from white to blue at 47 degrees and will reach full color at about 43 degrees. Not too shabby.

I’m considering a beer run later today; maybe I’ll pick up some Coors and see if it really is as refreshing as licking the Rockies.