Kosher Beer/Powdered Beer
Thursday December 20, 2007
The German beer market is in decline. It has been for years. As younger Germans increasingly turn to mixed drinks and wine, German brewers are scrambling to develop new markets. They’ve recently been testing out two new markets that hold promise: Jews and Muslims.
Brewing kosher beer isn’t exactly easy. The ingredients must be entirely organic. The brewing facility must be spotlessly clean. At no time can the grains or beer come in contact with the dirty, dirty non-kosher beer. And a rabbi must sign off on it all.
Simcha is the brand of the German Pilsner that’s passed these stringent standards. The brand, which means joy in Hebrew, is being sold in Jewish communities and restaurants. The brewer is also in talks with a hotel chain in Israel.
The Muslim market proves to be even more interesting. Alcohol is forbidden so the beer German brewers are marketing to Muslims has to be alcohol free. Somehow this restriction induced the brewer to develop dried, granulated beer. It is sold as a powder which is added to water. Apparently this is being done in a way that still preserves the head.
I must say, although it sounds horrible, I’d love to try some!
Brewing kosher beer isn’t exactly easy. The ingredients must be entirely organic. The brewing facility must be spotlessly clean. At no time can the grains or beer come in contact with the dirty, dirty non-kosher beer. And a rabbi must sign off on it all.
Simcha is the brand of the German Pilsner that’s passed these stringent standards. The brand, which means joy in Hebrew, is being sold in Jewish communities and restaurants. The brewer is also in talks with a hotel chain in Israel.
The Muslim market proves to be even more interesting. Alcohol is forbidden so the beer German brewers are marketing to Muslims has to be alcohol free. Somehow this restriction induced the brewer to develop dried, granulated beer. It is sold as a powder which is added to water. Apparently this is being done in a way that still preserves the head.
I must say, although it sounds horrible, I’d love to try some!
Comments
Do you know what company was doing the development of the muslim beer? I know several service men stationed in the middleeast who would be interested! It would be a great addition to the boxes I send to them.
your comments on kosher beer are not accurate.
Most pure beers are kosher. Its the funky childish beers with the fruity flavors that arent considered.
Look up articles with the words ‘kashrus beer and brewing’
Fruit isn’t kosher? That doesn’t seem right.