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Bryce Eddings

Bryce's Beer Blog

By Bryce Eddings, About.com Guide to Beer

Bitburger Going Fruity

Wednesday November 28, 2007
Bit’s getting into fruit juice but I doubt that we’re going to be seeing Cactus-Lime Heat or der Apfel Spice under the Bitburger label anytime soon.

They’ve signed a “sales co-operation” deal with Rauch, an Austrian juice producer. I have no idea what that means. I just think it’s noteworthy that a German beer maker feels the need to diversify and reduce its dependence on alcoholic beverages.

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