"As Light As It Gets"

That's Miller's tag line for their latest light beer - MGDL-64. They've been testing the 64 calories of goodness in Madison, Wisconsin and report that the new brew fares well with women against Coors Light and Michelob Ultra.

I have to wonder how much of this "test" was established with some preconceived notions. When was it decided that women prefer slightly waterier beer? That's really the difference between any of the megabreweries flagship beer and their light version.

In my experience gender has nothing to do with taste in beer. Women seem just as likely as men to like beer.